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Marketing in the cyber age : the why, the what and the how /

Rohner, Kurt

Marketing in the cyber age : the why, the what and the how / Kurt Rohner - Chichester : John Wiley & Sons, 1996 - 223 p. ; 24 cm.

Subjects--Topical Terms:
Telemarketing
Database marketing
Internet marketing

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Marketing in the cyber age : the why, the what and the how /

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