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Mass communication research : contemporary methods and applications /

Singletary, Michael W., 1938-

Mass communication research : contemporary methods and applications / Michael W. Singletary. - New York : Longman, 1993. - xvii, 473 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0801308828 RM316.74

LCCN: 93-013973

Subjects--Topical Terms:
Mass media--Research--Methodology.

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Mass communication research : contemporary methods and applications /

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