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Introduction to marketing : a step-by-step guide to all the tools of marketing /

Lancaster, Geoffrey, 1938-

Introduction to marketing : a step-by-step guide to all the tools of marketing / Geoff Lancaster [and] Paul Reynolds - London : Kogan Page, 1999 - ix, 290 p. ; 24 cm. - Marketing in action series .

Includes bibliographical references and index

ISBN: 0749420952

Subjects--Topical Terms:
Marketing

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Introduction to marketing : a step-by-step guide to all the tools of marketing /

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