Global marketing : foreign entry, local marketing, & global management /
Johansson, Johny K.
Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson. - 2nd ed. - Boston : Irwin / McGraw - Hill, 2000. - 604 p. ; 27 cm.
Includes bibliographical reverences and index.
0073658634 RM371.40 Hadiah
Export marketing.
Export marketing--Management.
Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson. - 2nd ed. - Boston : Irwin / McGraw - Hill, 2000. - 604 p. ; 27 cm.
Includes bibliographical reverences and index.
0073658634 RM371.40 Hadiah
Export marketing.
Export marketing--Management.