Normal view MARC view ISBD view

Marketing communications : an integrated approach /

Smith, P. R.

Marketing communications : an integrated approach / P. R. Smith - 2nd ed. - London : Kogan Page, 1998 - xvi, 602 p. : ill. ; 24 cm.

Includes index

ISBN: 0749426993 RM141.35

Subjects--Topical Terms:
Communication in marketing

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Marketing communications : an integrated approach /

Contact Us

Copyright ©The National University of Malaysia Library