Consumers and services /
Gabbott, Mark
Consumers and services / Mark Gabbott and Gillian Hogg - Chichester : John Wiley & Sons, 1998 - xi, 271 p. : ill. ; 23 cm.
Includes bibliographical references and index
0471962694 RM136.68
97-045612
Customer relations
Relations marketing
Service industries--Marketing
Professions--Marketing
Consumer behavior
Customer relations--Case studies
Consumers and services / Mark Gabbott and Gillian Hogg - Chichester : John Wiley & Sons, 1998 - xi, 271 p. : ill. ; 23 cm.
Includes bibliographical references and index
0471962694 RM136.68
97-045612
Customer relations
Relations marketing
Service industries--Marketing
Professions--Marketing
Consumer behavior
Customer relations--Case studies