Marketing : connecting with customers /
Harrell, Gilbert D.
Marketing : connecting with customers / Gilbert D. Harrell, Gary L. Frazier. - Upper Saddle River, NJ : Prentice Hall, 1999. - xix, 552, 2, 18 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
0023502517 RM201.00
98-027613
Marketing--Management.
Consumer satisfaction.
Marketing : connecting with customers / Gilbert D. Harrell, Gary L. Frazier. - Upper Saddle River, NJ : Prentice Hall, 1999. - xix, 552, 2, 18 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
0023502517 RM201.00
98-027613
Marketing--Management.
Consumer satisfaction.