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Consumer behavior : buying, having, and being /

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 4th ed. - Upper Saddle River, New Jersey : Prentice Hall, 1999. - xxi, 586 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0137957254 (hbk.) RM337.65 (1 naskhah) 0130812552 (pbk.) Hadiah

Subjects--Topical Terms:
Consumer behavior.

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Consumer behavior : buying, having, and being /

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