Marketing management /
Lancaster, Geoffrey, 1938-.
Marketing management / Geoff Lancaster, Lester Massingham. - 2nd ed. - London : McGraw-Hill, 1993. - 383 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0077092910 RM95.07
Marketing management.
Marketing management / Geoff Lancaster, Lester Massingham. - 2nd ed. - London : McGraw-Hill, 1993. - 383 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0077092910 RM95.07
Marketing management.