Opening digital markets : battle plans and business strategies for Internet commerce /
Mougayar, Walid, 1959-
Opening digital markets : battle plans and business strategies for Internet commerce / Walid Mougayar. - 2nd ed. - New York : McGraw-Hill, 1998. - xviii, 292 p. : ill. ; 24 cm.
Includes bibliographical references [p. 277-280] index.
0070435421 RM71.96
97-041318
Electronic commerce--Planning.
Strategic planning.
Internet marketing--Planning.
Business enterprises--Computer networks--Planning.
Opening digital markets : battle plans and business strategies for Internet commerce / Walid Mougayar. - 2nd ed. - New York : McGraw-Hill, 1998. - xviii, 292 p. : ill. ; 24 cm.
Includes bibliographical references [p. 277-280] index.
0070435421 RM71.96
97-041318
Electronic commerce--Planning.
Strategic planning.
Internet marketing--Planning.
Business enterprises--Computer networks--Planning.