Normal view MARC view ISBD view

Marketing : creating value for customers /

Churchill, Gilbert A.

Marketing : creating value for customers / Gilbert A. Churchill, J. Paul Peter - 2nd ed. - Boston, Mass. : Irwin/McGraw-Hill, 1998 - xxiv, 630 p. : ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 0256228779 RM346.06

LCCN: 97-013807

Subjects--Topical Terms:
Marketing

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Marketing : creating value for customers /

Contact Us

Copyright ©The National University of Malaysia Library