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Business market management : understanding, creating, and delivering value /

Anderson, James C.

Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus - Upper Saddle River, N. J. : Prentice Hall, 1999 - xvii, 430 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0135226570 RM301.50

LCCN: 98-042009

Subjects--Topical Terms:
Industrial marketing

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Business market management : understanding, creating, and delivering value /

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