Marketing research : an applied orientation /
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresk K. Malhotra - 3rd. ed. - Upper Saddle River, N. J. : Prentice-Hall, 1999 - 1 v. (various pagings) : ill. ; 26 cm.
Second copy accompanied by one CD, entitled' Marketing research : an applied orientation, SPSS' bearing the same call number and available at Bahagian Koleksi Media
includes bibliographical references and index.
0130830445 RM305.52
98-038880
Marketing research--Methodology
Marketing research : an applied orientation / Naresk K. Malhotra - 3rd. ed. - Upper Saddle River, N. J. : Prentice-Hall, 1999 - 1 v. (various pagings) : ill. ; 26 cm.
Second copy accompanied by one CD, entitled' Marketing research : an applied orientation, SPSS' bearing the same call number and available at Bahagian Koleksi Media
includes bibliographical references and index.
0130830445 RM305.52
98-038880
Marketing research--Methodology