Marketing for hospitality and tourism /
Kotler, Philip
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens - 2nd ed. - Upper Saddle River, N. J. : Prentice-Hall, 1999 - 800 p. : ill. ; 25 cm.
includes bibliographical references and index.
0130807958 RM343.72
98-025191
Hospitality industry--Marketing
Tourist trade--Marketing
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens - 2nd ed. - Upper Saddle River, N. J. : Prentice-Hall, 1999 - 800 p. : ill. ; 25 cm.
includes bibliographical references and index.
0130807958 RM343.72
98-025191
Hospitality industry--Marketing
Tourist trade--Marketing