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Global advertising : Rhyme or reason ? /

Nukhet Vardar.

Global advertising : Rhyme or reason ? / Vardar, Nukhet. - London Paul Chapman Publishing Ltd. - xiii. ; 142 p : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 1853961434 (hardcover)

Subjects--Topical Terms:
Advertising.
Export marketing.
Advertising agencies--Management.
Communication, International.

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Global advertising : Rhyme or reason ? /

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