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Advertising media planning /

Sisors, Jack Z.

Advertising media planning / Jack Z. Sissors, Jim Surmanek. - 2nd ed. - Licolnwood Illnois : NTC Business Book, 1982 - 445 p. : ill. 23 cm.

Includes bibliographies and index.

ISBN: 0872510573

Subjects--Topical Terms:
Advertising media planning.

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