Spending advertising money
Broadbent, Simon, 1927-
Spending advertising money an introduction to media planning, media buying and the uses of media research / by Simon Broadbent - 3rd ed. - London: Business Books, 1979 - xi, 381 p. : ill. ; 22 cm.
Includes bibliographical references and index.
0220670242
76-362083 //r843
Advertising media planning
Advertising--Costs
Advertising--Research
Spending advertising money an introduction to media planning, media buying and the uses of media research / by Simon Broadbent - 3rd ed. - London: Business Books, 1979 - xi, 381 p. : ill. ; 22 cm.
Includes bibliographical references and index.
0220670242
76-362083 //r843
Advertising media planning
Advertising--Costs
Advertising--Research