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Advertising in the marketplace

Burke, John D., 1917-

Advertising in the marketplace / by John D. Burke - New York Grolier edition 1987 - 605 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 0717285111

LCCN: 72-010673

Subjects--Topical Terms:
Advertising

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Advertising in the marketplace

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