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Advanced marketing strategy : phenomena, analysis, and decision /

Urban, Glen L.

Advanced marketing strategy : phenomena, analysis, and decision / Glen L. Urban - Englewood Cliffs : Prentice Hall , 1991 - xx, 563 p. : ill. ; 26 cm.

Includes index

ISBN: 0138519404

LCCN: 90-035900

Subjects--Topical Terms:
Marketing--Management
Strategic planning

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