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Reverse marketing : the new buyer-supplier relationship /

Leenders, Michiel R.

Reverse marketing : the new buyer-supplier relationship / Michiel R. Leenders, David L. Blenkhorn - New York : Free Press, 1988 - 198 p. : ill. ; 24 cm.

ISBN: 0029183812

Subjects--Topical Terms:
Industrial procurement

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Reverse marketing : the new buyer-supplier relationship /

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