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Marketing research : methodological foundations /

Churchill, Gilbert A.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr. - 7th ed. - Fort Worth : Dryden Press, 1999. - xxxviii, 1017 p. : ill. ; 26 cm. - The Dryden Press series in marketing .

Includes bibliographical references and indexes.

ISBN: 0030238161 RM293.26

LCCN: 98-071246

Subjects--Topical Terms:
Marketing research.

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