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Essentials of marketing research /

Zikmund, William G.

Essentials of marketing research / William G. Zikmund. - Fort Worth, TX : Dryden Press, 1999. - xxii, 422 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 0030243564 RM307.53

LCCN: 98-071173

Subjects--Topical Terms:
Marketing research.

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