Marketing management : a strategic approach with a global orientation /
Boyd, Harper W.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche. - 3rd ed. - Boston, Mass : Irwin/McGraw-Hill, 1998. - xxii, 547 p. : ill. ; 26 cm. - The Irwin/McGraw-Hill series in marketing. .
Includes bibliographical references and indexes.
0071154299 (pbk.) RM180.00
97-022528
Marketing--Management.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche. - 3rd ed. - Boston, Mass : Irwin/McGraw-Hill, 1998. - xxii, 547 p. : ill. ; 26 cm. - The Irwin/McGraw-Hill series in marketing. .
Includes bibliographical references and indexes.
0071154299 (pbk.) RM180.00
97-022528
Marketing--Management.