Managing customer value : creating quality and service that customers can see /
Gale, Bradley T.
Managing customer value : creating quality and service that customers can see / Bradley T. Gale with Robert Chapman Wood. - New York : Free Press, 1994. - xxii, 424 p. : ill. ; 25 cm.
Includes bibliographical references [p. 407-416] and indexes.
0029110459 RM301.50
93-041905
Quality of products--Evaluation.
Consumer satisfaction--Evaluation.
Marketing--Management.
Managing customer value : creating quality and service that customers can see / Bradley T. Gale with Robert Chapman Wood. - New York : Free Press, 1994. - xxii, 424 p. : ill. ; 25 cm.
Includes bibliographical references [p. 407-416] and indexes.
0029110459 RM301.50
93-041905
Quality of products--Evaluation.
Consumer satisfaction--Evaluation.
Marketing--Management.