Building strong brands /
Aaker, David A.
Building strong brands / David A. Aaker. - New York : Free Press, 1996. - ix, 380 p. : ill.; 25 cm.
Includes bibliographical references (p. 359-380) and index.
002900151X RM241.20
95-009238
Brand name products--Management.
Brand name products--Valuation--Management.
Intangible property--Valuation--Management.
Building strong brands / David A. Aaker. - New York : Free Press, 1996. - ix, 380 p. : ill.; 25 cm.
Includes bibliographical references (p. 359-380) and index.
002900151X RM241.20
95-009238
Brand name products--Management.
Brand name products--Valuation--Management.
Intangible property--Valuation--Management.