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O'Guinn, Thomas C.

Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - Cincinnati, Ohio : South-Western College Pub., 1998. - xlvi, 623 p. : ill. (some col.), col. maps ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 0538869089 RM 83.20

LCCN: 96-046515

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