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Winkler on marketing planning

Winkler, John

Winkler on marketing planning John Winkler - Associated Business Programmes Ltd.; Distributed by Cassell : London 1972 - xii, 291 p. : illus. ; 25 cm.

Includes index.

Bibliography: p. 279-281.

ISBN: 0304290777

LCCN: 73-176193

Subjects--Topical Terms:
Marketing
Planning

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