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When ads work : new proof that advertising triggers sales

Jones, John Philip

When ads work : new proof that advertising triggers sales John Philip Jones - New York : Lexington Books, 1995 - 240 p. : ill. ; 23 cm.

ISBN: 0029166624 (hbk.) : RM80.82

Subjects--Topical Terms:
Advertising--Case studies
Sales promotion--Case studies

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When ads work : new proof that advertising triggers sales

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