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What`s in a name? : advertising and the concept of brands /

Jones, John Philip

What's in a name? : advertising and the concept of brands / John Philip Jones - Lexington, Massachusetts : Lexington Books, 1986 - 292 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0669111422

Subjects--Topical Terms:
Advertising
Brand name products

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What`s in a name? : advertising and the concept of brands /

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