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The Wall street journal on marketing /

Alsop, Ronald.

The Wall street journal on marketing / Ronald Alsop, Bill Abrams. - New York : Mentor Book, 1989. - 302 p. : ill. ; 18 cm.

First published by Dow Jones & Company, 1986

p. 296-302.

ISBN: 0451626915

LCCN: 88-62411

Subjects--Topical Terms:
Marketing

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