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Using research in public relations : applications to program management/

Broom, Glen M.

Using research in public relations : applications to program management/ Glen M. Broom, David M. Dozier. - Englewood Cliffs, N.J. : Prentice-Hall, 1990. - 414 p. : ill. ; 24 cm.

ISBN: 0139391665 RM102.22

Subjects--Topical Terms:
Public relations--Research--Methodology.
Market surveys.

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Using research in public relations : applications to program management/

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