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Using mass communication theory /

McCombs, Maxwell E.

Using mass communication theory / Maxwell E. McCombs, Lee B. Becker. - Englewood Cliffs, N.J. : Prentice-Hall, 1979. - x, 148 p. : ill. ; 23 cm. - Prentice-Hall perspectives in mass communication. .

Includes index

Bibliography: p. 135-143.

ISBN: 0139397027 (pbk.) 5.95 0139397108 9.95

Subjects--Topical Terms:
Journalism.
Communication.

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