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The use of computers in marketing /

Ghazali Jaffar,

The use of computers in marketing / Ghazali Jaffar - Glasgow : University of Strathclyde, 1988. - 141 pages. : illustrations. ; 29 cm.

Thesis (Master of Commerce) - University of Strathclyde, Glasgow, U.K., 1988.

pages. 132-141.

Subjects--Topical Terms:
Marketing--Data processing
Sales CTRL (Computer system)

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