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Tourism marketing and management handbook /

Tourism marketing and management handbook / editors Stephen F. Witt, Luiz Moutinho. - 2nd ed. - New York : Prentice-Hall, 1994. - 617 p. : ill. ; 27 cm.

ISBN: 0139233849

Subjects--Topical Terms:
Tourist trade--Marketing.
Tourist trade--Management.

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Tourism marketing and management handbook /

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