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Total global strategy managing for worldwide competitive advantage

Yip, George S.,

Total global strategy managing for worldwide competitive advantage George S. Yip. - Englewood Cliffs, N. J:. Prentice Hall, 1992. - 318 pages ; 24 cm.

ISBN: 0133576582

Subjects--Topical Terms:
International business enterprises--Management.
Strategic planning.

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Total global strategy managing for worldwide competitive advantage

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