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Thinking out of the box : how to market your company into the future /

Yohalem, Kathy.

Thinking out of the box : how to market your company into the future / Kathy C. Yohalem. - New York : John Wiley & Sons, 1997. - 274 p. : ill. ; 23 cm.

ISBN: 0471139165 RM69.11

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management.
Strategic planning.

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Thinking out of the box : how to market your company into the future /

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