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The theory of buyer behavior

Howard, John A,

The theory of buyer behavior / by John A. Howard and Jagdish N. Sheth. - Wiley : New York 1969. - xv, 458 p. illus. 23 cm.

Bibliography: p. 421-449.

ISBN: 0471416576

Subjects--Topical Terms:
Consumer behavior

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The theory of buyer behavior

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