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Theories of mass communication /

De Fleur, Melvin L. 1923-,

Theories of mass communication / Melvin L. DeFleur, Sandra J. Ball-Rokeach. - 4th edition - New York : Longman, 1982. - xiii, 263 pages : illustrations ; 24 cm.

Includes index

ISBN: 0582282780

Subjects--Topical Terms:
Mass media--Social aspects.

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