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Theories of mass communication /

DeFleur, Melvin L. 1923-,

Theories of mass communication / Melvin L. DeFleur, Sandra J. Ball-Rokeach. - 3rd edition. - New York : Longman, 1975. - ev, 288 pages : illustrations ; 21 cm.

Includes bibliographical references and index.

ISBN: 067930293X

Subjects--Topical Terms:
Mass media--Social aspects.

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