Theories of mass communication /

DeFleur, Melvin L. 1923-,

Theories of mass communication / Melvin L. DeFleur, Sandra J. Ball-Rokeach. - 3rd edition - New York : David McKay Company, 1975. - xv, 288 pages : illustrations ; 21 cm.

Includes bibliographical references and index.


Mass media--Social aspects.

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