Theories of mass communication /
DeFleur, Melvin L. 1923-,
Theories of mass communication / Melvin L. DeFleur, Sandra J. Ball-Rokeach. - 3rd edition - New York : David McKay Company, 1975. - xv, 288 pages : illustrations ; 21 cm.
Includes bibliographical references and index.
Mass media--Social aspects.
Theories of mass communication / Melvin L. DeFleur, Sandra J. Ball-Rokeach. - 3rd edition - New York : David McKay Company, 1975. - xv, 288 pages : illustrations ; 21 cm.
Includes bibliographical references and index.
Mass media--Social aspects.
