Tested advertising methods
Caples, John
Tested advertising methods - 4th ed., rev. and enl. - Englewood Cliffs, N. J. : Prentice-Hall, 1974 - 318 p. : illus. ; 24 cm.
0139069097
Advertising
Tested advertising methods - 4th ed., rev. and enl. - Englewood Cliffs, N. J. : Prentice-Hall, 1974 - 318 p. : illus. ; 24 cm.
0139069097
Advertising
