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Televised medicine advertising and children /

Robertson, Thomas S.

Televised medicine advertising and children / Thomas S. Robertson, John R. Rossiter, Terry C. Gleason. - Praeger : New York, 1979. - xi, 175 pages : illustrations ; 24 cm.

Includes bibliographies and index.

ISBN: 0030491614

Subjects--Topical Terms:
Advertising--Drugs--United States.
Television advertising and children--United States.

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