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Beyond maximarketing : the new power of caring and daring /

Rapp, Stan

Beyond maximarketing : the new power of caring and daring / Stan Rapp, Thomas L. Collins - New York : McGraw-Hill, 1994 - 319 p. ; 23 cm.

ISBN: 0070513430

LCCN: 93-23545

Subjects--Topical Terms:
Marketing--Case studies
Sales promotion--Case studies

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Beyond maximarketing : the new power of caring and daring /

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