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Targeting media relations : a step-by-step guide to cost-effective public relations /

Wragg, David W.

Targeting media relations : a step-by-step guide to cost-effective public relations / David Wragg. - London : Kogan Page , 1993. - 170 p. ; 24 cm.

Includes index.

ISBN: 0749408251

Subjects--Topical Terms:
Public relations --Handbooks, manuals, etc.

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Targeting media relations : a step-by-step guide to cost-effective public relations /

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