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Systematic approach to advertising creativity/

Baker, Stephen, 1921-,

Systematic approach to advertising creativity/ /written and designed by Stephen Baker. - New York: McGraw-Hill, 1979. - viii, 280 pages : illustrations ; 29 cm.

Includes index.

ISBN: 0070033528

Subjects--Topical Terms:
Advertising.
Creative ability in business.

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Systematic approach to advertising creativity/

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