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The 27 most common mistakes in advertising /

Benn, Alec

The 27 most common mistakes in advertising / Twenty-seven most common mistakes in advertising Alec Benn - AMACOM : New York, 1978 - 156 p. : ill. ; 24 cm.

Includes index.

ISBN: 081445478X

LCCN: 78-015457

Subjects--Topical Terms:
Advertising
Advertising--Case studies

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The 27 most common mistakes in advertising /

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