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The supermarketers: marketing for success, rules of the master marketers, the naked marketplace/

Heller, Robert

The supermarketers: marketing for success, rules of the master marketers, the naked marketplace/ Robert Heller. - London: Sidgwick and Jackson, 1987. - 384 pages; 24 cm.

p. 363-365.

ISBN: 0283997397

Subjects--Topical Terms:
Marketing--Cases studies.
Success in business--Case studies.

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The supermarketers: marketing for success, rules of the master marketers, the naked marketplace/

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