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Successful marketing to U.S. hispanics and Asians players, agencies, and media an American management association research report on target marketing

Successful marketing to U.S. hispanics and Asians players, agencies, and media an American management association research report on target marketing - New York AMA Membership Publications Division 1987 - 122 p. : ill. ; 28 cm. - AMA briefings & surveys .

ISBN: 0814435149

LCCN: 87-027058

Subjects--Topical Terms:
Hispanic Americans as consumers--United States
Asian Americans as consumers--United States
Market surveys--United States
Advertising campaigns

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Successful marketing to U.S. hispanics and Asians players, agencies, and media an American management association research report on target marketing

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