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Strategy in advertising : matching media and messages to markets and motivation /

Bogart, Leo

Strategy in advertising : matching media and messages to markets and motivation / Leo Bogart - 2nd ed. - Chicago, IL : Crain Books, 1984 - xiii, 406 p. ; 24 cm.

Includes bibliographies and index

Subjects--Topical Terms:
Advertising

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Strategy in advertising : matching media and messages to markets and motivation /

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