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Strategies for persuasive communication

Applbaum, Ronald L.

Strategies for persuasive communication / by Ronald L. Applbaum and Karl W. E. Anatol - Ohio Merrill : Columbus 1974 - v, 250 p. 24 cm.

Bibliography: p. 216-241.

ISBN: 0675088038

LCCN: 74-075147

Subjects--Topical Terms:
Persuasion (Psychology)

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Strategies for persuasive communication

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